Nine years across startups, agencies and an edtech platform, and what each chapter taught me.
My first roles, in marketing and then customer support at 1az0 Marketing. I learned how a business finds customers, what it costs to keep them, and what people actually ask for when they call.
Venture 01A software house I co-founded with two partners and grew to a team of seven or eight. We shipped a news app for RYK News, among other client projects. I wasn't the majority shareholder, and after disagreements on direction I moved on.
Alignment between partners matters as much as the product.
Full-timeAn education initiative researching the future of schooling, the wider education ecosystem and 21st-century skills. I worked on the research, ran finance and administration, and looked after the team's technology.
Part-timeMy first time inside a creative agency, coordinating purpose-led projects. I came back five years later as the agency's technology consultant.
Venture 02A tech-skills institute in North Karachi, built to create entrepreneurs rather than employees. I designed a four-level curriculum, from a six-month foundation to a three-year future-skills program covering web, mobile, AI and startups.
COVID arrived a month after the campus opened. I kept paying rent and salaries for a year before closing it.
A good idea still needs a business that can survive a crisis.
Full-timeI built the platform and website, ran the ad campaigns, and managed the sales and support teams for a fast-growing A-Level chemistry brand that reached 12,000+ students.
Full-timeA founding-team role at an online A-Level, O-Level and IGCSE academy now trusted by 60,000+ learners in 101 countries. I own the technology roadmap and media buying, built the CRM the sales team runs on, shipped AI study tools for students, and handled the company's UK registration.
ConsultingStore and technology for a specialty coffee retailer carrying 40+ brands.
AgencyI build websites and applications for the agency's clients, including the Fintech Germany Award, Veritas Learning Circle and DYSF School.
ConsultingFor a fashion brand with 1.3M social followers: the Shopify store and theme, a courier-tracking app, a bulk SMS platform on the brand's own numbers, and ads across Meta, TikTok, Snapchat and Google.
ConsultingLinkedIn and Meta campaigns for the agency's clients, including a security company.
A shared WhatsApp inbox for teams, approved as a Meta Tech Provider. Alongside it: Alt Academy's own learning platform, a free vocational school in Khuda Ki Basti, the AI Builder Bootcamp, and a BS in Computer Science at the University of the People.
My first startup: a software house co-founded with two partners and a team of seven or eight. We shipped a news app for RYK News, among other projects.
A tech-skills institute in North Karachi with a four-level curriculum, from a six-month foundation to a three-year future-skills program. COVID closed it in 2022.
Founding team. An online A-Level, O-Level and IGCSE academy trusted by 60,000+ learners in 101 countries, where I lead technology and digital ads.
A shared WhatsApp inbox for teams. A companion Shopify app that automates order-status updates is in Shopify's app review.
A free program, designed with a Karachi NGO, that takes women who have never been to school from their first letter to their first income.
A 12-week live program on building with AI: 24 sessions in five phases, from how the web works to your own web app, ending in a capstone.
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