Work by Abdul Rehman Humayun

What I build

Technology, growth and operations, built as one system.

Most businesses hire a developer, a marketer and a consultant, then spend months getting them to talk to each other. I do all three for one business, so the product, the ads and the company behind them are built to work together.

01

Learning platforms.

I moved Alt Academy from Mighty Networks to WordPress, Webflow and LearnWorlds, and I'm now building its own multi-tenant LMS with video, SCORM, ebooks, quizzes and payments.

02

AI study chatbots and tutors.

A chemistry tutor and past-paper solver for Alt Academy that answers from 3,000+ OCR'd Cambridge past-paper questions, recognises the exact paper and question, and is built as an agentic RAG system on a Pinecone vector database. Plus an Ask-AI knowledge base for the sales and support team.

03

CRMs and WhatsApp systems.

A sales CRM with a built-in WhatsApp inbox, auto-assignment, renewals, commissions, a leaderboard and call-log verification, so every sale is traceable.

04

E-commerce systems, end to end.

Not just a storefront: a custom checkout that captures abandoned carts as people type, multi-currency payments, courier tracking inside the store, automated WhatsApp order updates, bulk SMS from the brand's own numbers, and ad tracking that follows a buyer from Instagram's in-app browser to the purchase.

05

Media buying and growth.

Paid campaigns on every major ad platform, backed by automation scripts and server-side tracking. For one fashion brand on TikTok: 10,091 conversions in 30 days at $1.70 each, ~38.7M impressions.

Meta Facebook · InstagramGoogle AdsTikTokSnapchatLinkedIn
06

Companies and cross-border payments.

I've registered five UK companies and I help Pakistan-based founders get Stripe, Wise, PayPal, Airwallex and Aspire working, along with UK tax returns and confirmation statements.

Sunaina Textile Ltd UKAlt Academy Ltd UKAZ Media Group Ltd UKTegmentum Ltd UKInstant Embroidery Ltd UK
07

AI content pipelines.

Multi-model pipelines that turn syllabus content into verified video scripts and lessons with Claude, Gemini and Remotion, and an AI ad-creative studio for campaign assets.

08

Websites, stores and apps.

Shopify themes and apps, WordPress plugins, Webflow builds and Next.js applications, built to load fast and to be edited by the team without a developer.

All work

Everything I've built.

Websites, business systems, AI chatbots, automations and online stores, all running for real businesses today. In the AI Builder Bootcamp, I teach you to build work like this yourself.

01Client: Alt Academy

Sales CRM

A sales CRM for teams that sell on WhatsApp: pipeline, shared inbox, renewals, commissions and conversion tracking back to Meta. Built for Alt Academy's sales team and designed to be reused.

  • A WhatsApp Cloud API inbox with templates, voice-note transcription and reply-speed tracking
  • Weighted auto-assignment, a renewals queue, a leaderboard and monthly commission statements
  • Telecom call logs matched to sales, and pipeline stages sent to Meta's Conversions API
Next.jsPostgresWhatsApp Cloud API
crm · admin dashboard
Screenshot of Sales CRM with demo data Demo data
02Client: Attune Somatics

Therapy booking platform

A booking platform for a therapy practice: clients self-book and pay, or the therapist schedules manually. Subscriptions, four currencies and automatic Zoom links.

  • Clients book, fill in intake and consent, pay and get a Zoom link automatically
  • The therapist gets a calendar, session packages and a drag-and-drop form builder
  • Subscriptions in PKR, USD, AED and GBP
WordPressReactWooCommerce
attunesomatics.com ↗
attunesomatics.com
Screenshot of Therapy booking platform
03Client: Alt Academy

Ambassador Program

A points-and-rewards app that turns customers into ambassadors through referrals, content and community tasks.

  • Tasks like referring a friend, introducing your school or recording a testimonial
  • A live leaderboard and a rewards page
ReactVite
ambassadors.altacademy.org ↗
ambassadors.altacademy.org
Screenshot of Ambassador Program
04Client: Alt Academy

AI Past Paper Solver & Chatbot

ChemBot, an AI chemistry tutor for Alt Academy students. An agentic RAG chatbot that searches a Pinecone vector database of 3,000+ OCR'd Cambridge past-paper questions to find the exact one a student is stuck on.

  • Pick the year, session, paper, variant and question, or just ask in your own words
  • Answers show the working, the final answer and the mark-scheme phrasing
  • Follow-up questions in the same chat, to go deeper on any step
Agentic RAGPineconeOCR
alt academy · chembot
05Client

Orika Coffee

A custom Shopify theme for a specialty roaster, built around roast curves, cupping scores and an AI shopping assistant.

  • A fully custom theme the team can edit from the Shopify customizer
  • Roast curves, cupping scores and a "Shop with AI" assistant
Shopify OS 2.0Liquid
orikacoffee.com ↗
orikacoffee.com
Screenshot of Orika Coffee
06Client

Sunaina Textile

End-to-end e-commerce for a fashion brand with 1.3M social followers: Shopify store and theme, courier tracking inside the store, a bulk SMS platform on the brand's own SIMs, and ads across four platforms.

  • A tracking page for PostEx and Leopards orders, inside the store
  • A bulk SMS platform that sends from the brand's own Android phones
  • Ads across Meta, TikTok, Snapchat and Google
ShopifyNodeNestJSKotlin
sunainatextile.pk ↗
sunainatextile.pk
Screenshot of Sunaina Textile
07Via Backspace

Fintech Germany Award

A premium site for Germany's leading fintech startup award, now in its tenth year.

  • Award categories, startups, jury, hall of fame and partners
  • GDPR-ready consent for a German audience
Webflow
fintechgermanyaward.de ↗
fintechgermanyaward.de
Screenshot of Fintech Germany Award
08Client

Fabwoo

A personalised-jewellery store: a custom cart drawer that replaced a paid app, and a live Morse-code necklace builder with automated tests.

  • Custom cart drawer with a free-shipping progress bar, upsells and gift wrap
  • Buy-2-get-1 bundle widget with a live Morse-code translator and metal options, tested with Playwright
ShopifyLiquidJavaScriptPlaywright
fabwoo.com ↗
fabwoo.com
Screenshot of Fabwoo
09Alt Academy

Alt Academy website

The main site for a 60,000+ learner academy, with geo-based pricing served from the edge.

  • Pricing that detects the visitor's country, served from Cloudflare's edge
  • Custom WordPress plugins behind it for checkout, free trials, offline payments and referrals
  • Rebuilt as the academy grew, from Webflow pages to our own learning platform
WebflowCloudflare WorkersAstro
altacademy.org ↗
altacademy.org
Screenshot of Alt Academy website
10Via Backspace

VLC School

A warm, photo-led website for Veritas Learning Circle, a Finland-inspired school in Karachi where children learn through play.

  • Bold, playful brand system built around real campus photography
  • Curriculum, admission and careers pages, plus a link to the parents portal
Webflow
vlc-7f61e2.webflow.io ↗
vlc-7f61e2.webflow.io
Screenshot of VLC School
11Via Backspace · In development

DYSF School

A new website for a Karachi school, with admissions, academics and campus life.

  • Academics, admissions, campus life and professional development
  • Currently in development
Webflow
dysf.webflow.io ↗
dysf.webflow.io
Screenshot of DYSF School In development
12Client

Nomad Coffee Studio

The online store for a specialty coffee retailer with 40+ brands.

  • Beans, house blends, brew gear and machines in one store
  • Rewards and a learning section
Shopify
nomadcoffeestudio.com ↗
nomadcoffeestudio.com
Screenshot of Nomad Coffee Studio
13Client

SeaGrade

A website for a seafood quality-inspection company serving exporters.

  • Pre-shipment inspection, factory audits and loading supervision
  • Quick WhatsApp and WeChat contact for exporters
Webflow
seagrade.co ↗
seagrade.co
Screenshot of SeaGrade
14Client

Ed-Venture

A playful site for an O and A Level tutoring centre.

  • Classes, workshops and study materials
  • Subjects and teachers at a glance
Webflow
ed-venture-d592e9.webflow.io ↗
ed-venture-d592e9.webflow.io
Screenshot of Ed-Venture
15Client

AZ Media

A landing site for an AI content-creation academy.

  • A video-led hero and a showcase of work
  • Pricing and sign-up
Webflow
az-media-d8b539.webflow.io ↗
az-media-d8b539.webflow.io
Screenshot of AZ Media
16Own venture · In development

Extremis

A shared WhatsApp inbox for teams, with ownership, status and the 24-hour reply window always visible.

  • Every conversation has an owner and a status
  • Round-robin assignment, templates, voice notes and read receipts
  • A companion Shopify app for automated order-status updates is in Shopify's app review
Next.jsCloudflareWhatsApp Cloud API
extremis.online ↗
extremis.online
Screenshot of Extremis In development

From the archive: earlier sites for Alt Academy, Chem with Bilal, Twinkle & Co, BirthCandle, PICG and more.

View on Dribbble ↗